Showing posts with label relay. Show all posts
Showing posts with label relay. Show all posts

Saturday, May 30, 2015

Luminaria Bags - Adding Value, Selling Tips and Embracing a 100% Profit Fundraiser.



If you are a Relayer, you know that the Luminaria Ceremony is the most impactful event of the night.  To make the ceremony mean a lot, you need to sell a lot.  And why not?  You can't beat a fundraiser that is 100% profit!  Here are a few methods we have used with a lot of success to sell these special bags.

ADD VALUE
When we went through transformation, a fixed national price was set for Luminaria Bags so that we could have a uniform price at Relays throughout the country.  That price is $10.  Now, your event may not have this in place just yet, but hang tight, because it is coming.  I personally think this is a GREAT thing, you are going to sell bags, might as well have the donation amount match the importance and impact!  But here's the deal- when you are increasing the price by 50%, how do you increase the value of the item by 50%?  It's a simple answer- PERSONALIZATION!  Grab your markers, pencils, crayons, scrapbooks supplies, stickers and glue!  If you are crafty, get to decorating!  Not everyone is creative, or has time to decorate a bag, so be sure you let people know you will be happy to personalize a luminaria for them to include pictures, phrases, or to reflect that persons personality!  Here are a few we have made.






Not into coloring?  Check out these cute bags by Erin Funk.  They looked SO adorable on the track hanging together (Erin is going to be our Luminaria Chair next year and I am sooooo excited!)



Now, not everyone is crafty and that is TOTALLY ok!  You can still personalize bags!  Did you know you can run them through your printer?  It may take a few test runs, but it DOES work!  Each printer is a little different, but the ones it seems to be easiest with are the ones that have an adjustable tray.  Here are a few done that way! 


Looking for the PERFECT bag for someone who is going through treatment?  Turn a Luminaria into a encouragement card!  We made this one for Jace Hillard, who was coming to Relay for the very first time. You could charge each person $1 to sign it, or have one person sponsor the bag and pass it around.  It was a huge hit.


Selling Tips
Every now and then someone says something that just sets off a light bulb in your head- my buddy Jeff Liscum did that for me this year when he posted a video on Facebook to promote luminaria bags.  Instead of asking people to BUY them, he asked people to SPONSOR them.  Genius.  Doesn't that sound better?  It ADDS VALUE.  You are asking someone to honor or remember someone by sponsoring a bag, instead of asking them to buy yet another thing from you.  Check out his video- it is a GREAT example of how to get the message out there.  Facebook is a great way to ask people to sponsor your bags, and videos are often viewed more than a text post! 

  video



Another lightbulb moment came this year when I watched a live streaming video of Joe Gillette (AKA- Relay Daddy) at Brooklyn Sings!  Now, when I checked this afternoon Joe's current PERSONAL fundraising total was at $36,131 so needless to say, this guy knows what he is doing!  During Brooklyn Sings Joe did something called a glowstick ceremony, and let me tell you, if you are looking for a way to show a group of people WHY they should join u in the fight against cancer, this is the way to do it.  You just need to be somewhere that you can lower lights.  This is my version of what he did- feel free to use this and change it up as needed.




 (Photo Courtesy of Joe Gillette)

Ladies and gentleman may I have your attention please? 

We come together today to renew our fight against cancer through American Cancer Society and to celebrate our efforts thus far.  Our team is passing out glow sticks to you, please do not light them yet.



Thanks to your support and efforts, we are able to give cancer patients right here the support they need and deserve.  We give them rides to treatment, counseling, a home away from home, wigs, and most importantly HOPE for the future.  Our researchers are making progress by leaps and bounds thanks to technology that can study cancer at a molecular level.  US death rates are down 20% since 1991, which means there have been 1.3 million lives saved.  But, we aren’t done yet- cancer is still touching us all, and we need your help now more than ever.



One aspect of this celebration is to honor those touched by cancer who were, and are an important part of our lives. 



Cancer has no preference.  It takes young, old, fathers, mothers, brothers, sisters, husbands, wives, best friends, old friends, and dear friends.



(DIM THE LIGHTS)

-If you are a cancer survivor, please light your glowstick and hold it up now so we can honor you.



-If you have been a caregiver to someone who has had cancer, please light your glowstick now and hold it up, so we can thank you.

-If you have lost a family member to cancer, please light your glowstick now and hold it up.



-If you have lost a friend to cancer, please light your glowstick now.



-If you have ever known someone with cancer, please light your glowstick now.


-And finally, if you are one of the lucky ones who has not been affected by cancer, but you want to stand up with us to fight back against this horrible disease, please light your glowstick and hold it up now.

Take a look around ladies and gentlemen.  This is why we are all here tonight.  Every light you see shining has a person behind it.  Maybe it’s you, your family, your friends- we are all in this fight together.

Now I want to ask you to think about the person you had in mind while you lit your glowstick.  At the front check in table we have luminaria bags- on the night of Relay For Life, we will light these bags, and have a special ceremony where we honor or remember those people.  The suggested sponsorship amount for these bags is just $10, and we would love to make sure your loved one is celebrated that night.


On behalf of the Mighty Misfits Relay For Life Team, thank you so much for joining us tonight in our fight.  We are so grateful for such a supportive community, friends, and family for helping us end cancer once and for all.





For more info on Brookyln Sings, be sure to check them out on their  Facebook page.
Speaking of Facebook, challenge yourself to find someone to sponsor a bag from each state using Facebook!  Tell your friends and family what you are trying to do, you will be surprised how many will be willing to help you out!  Now, this does not mean post it once and give up, make follow up posts saying what states you have, or message friends from different states telling them what you are trying to do!


Next up, set up a table with decorating supplies around town.  Already going to soccer practice, have a booth at a craft show, having a survivor dinner?  Bring your luminaria bags with you!  Be sure you bring a sign that clearly explains what they are, as well as some samples. 



Are you reading this trying to find a way to motivate your team or fellow volunteers to sell more luminaria bags?  Don't worry, I didn't forget my fellow leaders!  Host a contest!  The prize doesn't have to be expensive, let the winner pie the chair or staff partner, give a way Relay swag, or a prime parking spot!  You will want to post this challenge on Facebook, Twitter, IG, via Event Manager Email, and at meetings!



 I hope your mind is full of new ideas!  Be sure to stay tuned, next week I will talk about different options for displaying luminarias bags at your event!

Do you have an awesome luminaria program in place?  Share below so we can learn from you!

As always with HOPE-
Cassi

Saturday, March 7, 2015

Relay For Life Fundraising Club Social Media Badges 2015

Hey guys!  Short and sweet blog today :)  ACS branding released these awesome Social Media Fundraising Club images last week, and I thought those of you that don't have access to the toolkit would like to have a place to get them.  These are PERFECT for posting on Facebook and Twitter (heck, they are square- put them on Instagram to!) when asking for donations.  Make it your profile picture with a link to your fundraising page, or print one out and take a selfie with it!  For those of you who are running Relay Facebook pages, use these to recognize teams, and individuals for are hitting new levels.  Everyone loves a little shout out for a job well done!

What are you doing with Fundraising Club images?  Share in the comments below!
























PS- Cancer Man has his eyes on Purple Club this year, think he can make it?  


Saturday, February 14, 2015

Relay For Life Wish Bracelets an easy DIY fundraiser! - revisited!

Note: This blog contains Amazon Affiliate links.  Why?  When you make your Amazon purchases through these links, a portion of your purchase comes back to me, and I turn around and donate it to RELAY!!!

This time last year, I posted about a super easy, cheap, and awesome fundraiser.  At the time, I thought I was just sharing a small handy idea, but it went VIRAL!  Since the original post, I have sold over 3,350 bracelets in the form of a DIY kit, so I thought it would be the perfect time to revisit, and repost the instructions!

I have learned since the first batch, that waxed cotton cord works WAY better for staying in place, and is easier to tie knots in- so you will not that change below :)

If you have ever spent time over in the orient, you know about wish bracelets.  The legend says that you tie one on (over in Thailand they are actually red string) and make a wish- when it wears off, your wish comes true!  Now, over the years I had completely forgotten about those cute little bracelets, until I went through some old boxes while organizing and found one!  And, as usual I said...

Oh!  There's a fundraiser in that!

I really do say that out loud in case you are wondering.  True story.

So anyway, I went to work figuring out how to make these little do dads, and it turns out- SUPER easy, and SUPER cheap!  So hey- what kind of Relay friend would I be if I didn't tell you how you can do it to?


Here's what you need (but remember- be creative- if you have something similar in your craft pile or can get it donated- even better!)


- 4 by 6 Cardstock (I chose to order postcards from Overnight Prints - it ended up being better quality than printing them at home)

- A hole punch (I like this one, because it punches small holes and looks really professional!)

- Scissors (UH PURPLE ONES!  Fiskars are my favorite, they last forever, and can handle being sharpened)

- 8mm round beads with a 1mm hole (I use purple cat's eye, but have found many people like multi colored ones)

- 1mm waxed cotton cord (the purple stuff in the photo above)
**note** if you are buying your stuff at a local craft store, hemp works well to!


OK, here we go.

This is so easy you are going to want to kiss me.

                                                     Thread both strings through your bead. 

Tie a simple knot on the right side of the bead (make sure it is centered)

 It will look like this when you pull it tight.

 Then tie another simple knot on the left side of the bead.

 Punch holes to string the bracelet through on your card.

String the bracelet through the holes you just punched.  Tie left over string in a bow in the back.

Now flip it back over and admire your handy work.  Isn't that the easiest thing ever!?!?



Not only are these awesome to sell as an easy fundraiser, but they would make great survivor gifts for your events (I have seen a few titled "A Survivors Wish").  And, if you don't have the time to make them yourself, I have a bulk pack listed on Etsy that you can buy for super cheap!  Happy crafting loves!
                        What little amount I make from the kits gets donated to Relay For Life!




                  




Friday, January 23, 2015

What Not Say To An Avid Relayer....ever.

How can you do all of that?  You don't even get paid!
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No, we don't get paid.  It's called volunteering.  We get paid by the good feeling we get from helping other people.


Don't you have enough Relay shirts?
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Um, no.  We think of it  like this.  We have to wear clothes, might as well put something on that helps our cause.


Oh my gosh I could never stay up all night!
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Really?


Oh!  You do Relay?  You should totally sign up for Komen with me!
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Good for you!  I don't have the time or money for stuff like that.
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Just take a step away from the Trivia Crack, mmmmmm kay?  We make the time, because we believe in what we do.  And, on that whole money thing... I've seen broke college students do Relay, so.....


Don't you get tired of begging people for money all of the time?
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Nope.


Most of the money you raise just goes to pay CEO's anyway.
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I'm just gonna leave this right here.....



Relay again?  Don't you ever think of anything else?
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Nope.


But I gave to you last year!
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Newsflash- we still have a LOT more work to do to cure cancer.


And last but not least, this one goes out to my buddy Grant- this ACTUALLY happened last night.
When someone puts a dollar bill in a donation jar, only to pull it out when they realize it doesn't go to one specific person.
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because apparently curing cancer is not enough of a cause?

One things for sure- we are NOT sorry for curing cancer.  We believe in our mission, and know our work is saving lives.  Now, can I interest you in a new Relay shirt?
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