Showing posts with label facebook fundraising. Show all posts
Showing posts with label facebook fundraising. Show all posts

Thursday, December 18, 2014

BIG Changes are coming to Facebook in January 2015 - and it effects Relayers - MUST READ INFO!

I know that everyone is winding down for the holidays, but I came across something this week that I need to share with you in order to help you make 2015 a successful fundraising year for you!  As we gear up for 2015, a lot of you will be getting ready to ask for some serious donations.  I'm here to share some major changes Facebook is making to how news feeds work, and to tell you how to adjust to make sure you are still getting much needed donation to find a cure for cancer.

To put it in a nutshell (and without boring or confusing you with Facebook algorithms and how they work), I have seen dramatic decreases in the amount of engagement in Relay related Facebook posts over the last several months- including ones made by Relay For Life pages for events (so, not just my personal page or the Cancer Man Page).  This has resulted in a massive decrease in donors via Facebook (and will continue to).  You see before now, I would tell you to go home, personalize your Relay page, and post links on Facebook to get your donations going.  Unfortunately folks, it looks like Facebook isn't going to be your gold mine for donations the way it once was.

Starting January 1st, Facebook will be making a change to what goes into individual news feeds.  They have already been rolling this out and testing it, which explains my massive decrease in results.  The goal is to 1) Make sure FB users are seeing the content they want to see (and not feel like it is all page advertisements, or in our case, asking for donations), and 2) to make sure that businesses that want to be seen are PAYING to be seen.  The reason that is such a big problem is, of course, we are non profit, and are not going to spend millions of dollars on advertising when we could be curing cancer (and also, in my personal opinion they are a big fat waste of money- see here- https://www.youtube.com/watch?v=oVfHeWTKjag).

In other words, because of Facebook algorithms going into place, something like a picture of my Christmas card will easily get to the top of news feeds, and get a lot of likes and comments (and, I do have an awesome card, but wait until you see the difference between the two posts).

However, a post I make about needing a donation for Relay For Life may only be seen by a few people, and chances are the people who do see it are going to be fellow volunteers, not potential new donors.
Shout out to my boy Russell Keeler for the like!

The worst part is, these posts are from now- in January it will get worse. 

If you would like to read the full release by Facebook you can read it here:
https://www.facebook.com/business/news/update-to-facebook-news-feed



It is CRITICAL to our success that I get this information out to my fellow volunteers!  If we go into meetings and say, "YEAH!  Just post it on Facebook, everyone will donate!" volunteers are going to experience failure and be very frustrated right off the bat.  If it frustrated me, I know it's going to frustrate you.

Here's what you CAN do to increase your chances for success with personal donations in 2015.

-SEND SNAIL MAIL asking for donations this year.

Why snail mail?  The image above says it all!  How excited were you to get Christmas cards in the mail this year?  Mailed donation requests should go out to everyone you have an address for- and then call your parents and ask to borrow their address book to.  Hey, no shame- not going to apologize for curing cancer.  If you send snail mail, it is at least going to get opened.  With an email it may be automatically deleted, and on Facebook/Twitter/IG- scrolled through.

AND, if you are going to take the time to mail out the letters, then take the time to make your letter personal.  The pre-made ones are great, but they don't tell YOUR story.  If you want some letter ideas, I've got a blog post for that!

-Face to face interactions.  I know, I know- who does that anymore?  But guess what?  Its time to bring it back baby!  Have coffee with a friend and make an ask, ask your co-workers, ask your boss- TO THEIR FACE. 


-Instead of posting your Relay link on Facebook, and just saying, please help me cure cancer!  Post a video of you asking people to donate and telling your story.  Why do you Relay?  What services do we offer?  Talk from the heart! 

-Use Facebook to redirect an ask.  For example, someone like me who has a blog would make the ask in a blog post.  Then post a link to the blog on Facebook with a catchy title like-Why I will not apologize for curing cancer (with a picture!!!)

-When you do make an ask on Facebook, you need to make it CREATIVE. Don't use a meme (a picture with text overlay like my warm fuzzy above will be buried with the new algorithm.) Remember the purple mustache challenge?  That worked!  It was creative and different, and got a lot of views and donations!


-If you see another Relayer posting about a fundraiser, asking for donations, etc, like and comment on it.  This will tell the FB algorithm that the content is interesting, and release it to more news feeds.  You guys all wonder why I am always commenting on your stuff, right?  Well now you know that I am not ACTUALLY a stalker, I just want you to be successful!



Now, I know you are thinking- holy crapola- what will work and what won't? Kevan Lee does a great job of explaining what the algorithm likes, and what it doesn't.  Now, keep in mind, this may be much stricter come January, but it is a great starting point for those of you more interested in wrapping your head around this entire concept. See it here :)

I don't want you guys thinking that posting on Facebook for donations isn't worth it anymore- IT CAN BE, if you do it the right way.  After all, even a small amount of donations is better than NO donations at all.

That being said, I DO want you guys to go into 2015 prepared.  Be ready to do things a little differently than you have in the past, and be open to new ideas!  We were amazing fundraisers BEFORE Facebook, and we can still be amazing fundraisers now. 

So, let's open up this blog post for conversation.  What has been working for you?  Do you have any creative ideas?  Share below so we can all benefit! 

With Hope,
Cassi

Sunday, October 26, 2014

Fundraising With Noah's Art Workshop

This morning someone posted on Facebook that there were only 59 days left until Christmas.

WHOA!

I haven't even started THINKING about Christmas yet- even though Hobby Lobby is tempting me to with the Christmas section already up (ok, maybe I have thought about Christmas a little....)

And that got me thinking.  People are going to spend money at Christmas buying gifts.  Why not offer them gifts that ALSO support our cause of Relay For Life?  We want them to spend that money with us instead of a mass retailer, how can we do that?

Ladies and gentleman, let me introduce you to Noah's Ark Workshop!  It's like Build A Bear, but BETTER.  I'll tell you why in just a minute.




But first- let me tell you where this idea came from, because this genius fundraiser wasn't my idea!  My sister Relay For Life team, Orange Power, has two really smart ladies who already work in direct sales.  Those two ladies are Traci Wile, and Bonny Moulton.  They are the guru's of direct sales- and guess what?  They follow the tried and true Relay advice of doing what you know.  One day, Traci came across this fantastic website, and these two geniuses decided to turn it into a fundraiser.

They called me SO excited with the idea, and I was hooked right away.  I was so interested, in fact, that I called Dina Amico from Noah's Art Workshop to tell her how the girls wanted to make this small idea into a BIG Relay fundraiser.  Turns out, Dina was amazing, and full of amazing ideas herself.  She offered to make a special program JUST for Relay For Life fundraisers- and I was SOLD on sharing the idea with all of you (with Bonny and Traci's permission, of course!)

Here are the details of the program:


As a Relay For Life Team or Individual, we would like to offer the following Fundraising Membership:

·       *  Registration as a Fundraising Member is FREE

·       *  35/40/45% OFF of retail prices on plush animals, outfit and accessories

·       *  40% OFF of promotional priced animals

·       * Free Noah’s Ark replicated website with an e-commerce shopping cart paying 35% commission on 
            all sales

·       * Product catalogs at wholesale prices

·       * Access to our Graphics Art Department for assistance in creating custom fundraising flyers, Facebook Banners and promotional materials

·       * Option for customized teddy t-shirts with your organization logo or fundraising message

·       * Workshop and product training and support

·       *  Free Membership do not come with a Membership Kits   * Fundraising Memberships are eligible to earn additional fundraising dollars through our traditional direct sales downline commission payout.  Simply sponsor a Fundraising Member into Noah’s Ark, and earn additional funds for your organization based on everything your downline team purchases.



GETTING STARTED
Simply call Dina at 1-866-484-6624 to register as a Fundraising Team or Member (**PLEASE SIGN UP UNDER BONNY MOULTON SO YOU ARE IN A RELAY FOR LIFE DOWNLINE**).  You will have immediate access to your membership benefits with immediate website creation. 

Now- why is this better than Build A Bear?
1- Relay For Life gets the profit.
2- It's cheaper.
3- You bring the party TO your donors.
4- You have a website donors can order from so people can stuff them at home.
5- You can earn commission on people who sign up under you.
6- IT'S FREE to sign up!

Here are a few ways to make this fundraiser work for you.
Team Orange Power did something really neat with the special edition pink bears.  The decided to pre stuff the bears, and sold them ready to go at our Pink Out games, online, and in local stores.  Here's my favorite part.  They also offered people the option of buying a bear to have delivered to a breast cancer patient.  Great right?  A tangible gift they could love on that also helps fund research for their disease!

Well, I was all over that!  I had just got an email from a friend who had been diagnosed.  I knew EXACTLY what I could send her to make her smile.  So, we called Bonny up and ordered her a bear.  When it arrived, my son, Wes, took extra care with it, hugged it EXTRA hard, and said a little prayer to it to give Deb strength.  It worked.  I cried and cried when she got it in the mail, because it brought her so much HOPE.



·   

You could also host a local party (think of places you could have it that are free- local churches, homes, or town halls!) have people RSVP and pay ahead of time, and order what you need!  Imagine the fun little ones would have stuffing a special friend and taking it home THAT day!  Or for Christmas- making them for a friend or sibling! 

Dina also shared a brilliant idea.  You can purchase little plush stars to put inside the bears.  Use the stars as a fundraiser!  First, choose an animal to stuff for a special person- perhaps a local cancer patient, a survivor, or a child in a local children's hospital.  Sell each star for $5, and have the person buying it say a prayer over the star (or a wish for you non religious types), and have them sign a card.  Then stuff the animal with all of those happy thoughts and prayers, and deliver it to the recipient.  Genius, right?

Hold an online virtual party and promote it on Facebook!  Donors buy from your website!

I know what you are thinking- OHHHHHH!  We should have a Relay bear!  Guess what?  If there is enough interest, Dina can make that happen!  Imagine a cute purple bear with a RFL logo on the foot!? EEK!  I want one!

The opportunities here are virtually endless.  If you have one, please comment below!  It doesn't get better than this ladies and gentleman.  Take a look at Noah's Art Workshop online, and you will be hooked to!  I'm already building my Christmas shopping list! I know I will get a warm fuzzy by buying a gift that also helps my favorite cause :)

With HOPE-
Cassi

Saturday, May 31, 2014

Relay For Life - Easy Summer Fundraising with Direct Sales

Today is June 1st, which means most of us are either wrapping up our 2014 Relay's or will be soon!  If you are like me, you are all sorts of fired up and ready to keep going though.  While summer is a GREAT time for fundraising, many of us are ready for a few months of down time before revving up for another high intensity Relay season. 

But the problem is, cancer doesn't take the summer off.

Imagine how much MORE we could raise for American Cancer Society of we did just one summer fundraiser each. 

So today, I want to encourage you to get out there and do just one summer fundraiser that you wouldn't have done before while taking a few months off.  The best part?  I have a list of some awesome direct sales people who are willing to do parties for you, and give a portion of the profit back to you for Relay For Life.  Why is this so awesome?  Most of these companies are rock stars at setting up a party for you online.  You invite your friends to shop, shop yourself, and stay at home in your PJ's while raising funds to cure cancer.  This my friends, is as easy as it gets(and you know how I like my PJs!)!


Now, keep in mind this list has been made for teams in the Oklahoma area, however, if you found this blog through pinterest, many if not all of these vendors can probably help you out by setting up an online party for you as well! 

So take a peek at the list below and pick out one that you would love to buy stuff from anyway, and make it happen!  If you are in the direct sales business and would like to be included in this list, please comment below with:

Your name
Your company
Your website
Your phone number
Your email
What percentage will go to Relay For Life

Name: Vallerie sheldon
Company: Tupperware
Website:
www.my2.tupperware.com/valleriesheldon
Phone: 580-481-0427
Email:
Raiwen79@gmail.com
Percentage that will go to Relay For Life:  40% goes to organization

Name:  Jami Burnes
Company: Thirty One Gifts
Website: www.mythirtyone.com/jamiburnes
Phone:  409-454-0720
Email: eeyore1809@yahoo.com
Percentage that will go to Relay For Life:  Up to 50% commission depending on the fundraiser

Name:  Danelle Delp
Company:  Scentsy
Website: Https://danelledelp.scentsy.us
Email: Danelle4yall@aol.com
Phone:  (405)203-7333
Percentage that will go to Relay For Life:  75% of commission donated! (The remaining percent is to cover her cost of materials provided)

Name:  Debra Gamble
Company:  Pampered Chef
Website: www.pamperedchef.biz/debragamble
Phone: 509-855-3555
Email: Pcdeb13@gmail.com
Percentage that will go to Relay For Life:  15-25%

Name:  Bonny Moulton
Company:  Velata
Phone:  580 302 1774
Email: fonduefun7@yahoo.com
Website:  http://bonnymoulton.velata.us
Percentage that will go to Relay For Life:  100% of commission

Name:  Erika Cerda
Company:  Jamberry Nails
Website:  buynow.jamberrynails.net
Phone:  405.474.5152
Email: Inexorable@gmail.com
Percentage that will go to Relay For Life:  Base 10% but can go up to 25% depending on sales, the extra would be my commission which is cool.  We could do it entirely online or we can host an in person party alongside it

Name:  Jennifer Mandell - I sell Origami owl - I have already done a fundraiser for Cassi. :-) Cancer took my Mom from me 14 years ago so I am always happy to help out! I donate 50% proceeds to your cause and the other 50% goes to my Autism cause.
Company: Origami Owl
Website: 
http://samsvoice.origamiowl.com/
Email:
JenniferMandell@optonline.net
 Designer# 25818


Name: 
Teri Tolbert (Teri is a breast cancer survivor!)
Company:  Origami Owl
Independent Designer
#40037
Website:  teritolbert.origamiowl.com
Email: teri.tolbert@yahoo.com
Phone:  580-668-0369
Percentage that will go to Relay For Life: 20% of total sales
If someone wants to actually host a party, I'll do 25% of total sales.

Name: Brandi Walstrom
Company:  O2 Origami Owl
designer #43365
Website: brandiw.origamiowl.com
Phone: Denver, CO 720-369-4482
Email: walstrombn@hotmail.com
Percentage that will go to Relay: 50%

Name: Kayla Shantz
Company: Damsel in Defense
Website: Www.mydamselpro.net/okiedamsel
Phone: (580) 819-3085
Email: Okiedamselpro@gmail. Com
Percentage that will go to Relay For Life:  60% of commission

Name: Ashley Dickens
Company: Plexus Worldwide
Website:
http://www.facebook.com/l/sAQG6vS8TAQFna4ZAXhel-ztRdqnuM_AoWXU1iQR7470--Q/www.plexusslim.com/AshleyMarie
Phone: 580-302-2598
Email: AshleyDickens.Plexus@gmail.com
Percentage that will go to Relay For Life: 50%


Magic Memories Mayhem:  Jessica is a Disney travel agent who will give a portion of her commission to Relay For Life if you and your friends use her for booking your vacations!  She is my personal travel agent, and I can honestly highly recommend her to you.  You can email her at   magicmemoriesandmayhem@live.com or visit her website at http://www.magicamemoriesmayhem.com

Gold Party:
Now, this is one that I have told you all about before, and I really love it.  Shelly with Party of Gold will come to you, and all you have to do is invite your friends to come over and sell their old, unwanted gold.  Instead of spending money, you and your friends will MAKE money!  Shelly writes them a check on the spot, and your Relay team gets a percentage of her commission.  It may not seem like a lot, but let me tell you- it adds up FAST.  Besides, who doesn't like making money while helping a good cause?  My team has done this one, and it is definitely on our list to repeat again.  Be sure to tell her I sent you, because she also gives $50 for each referred party that does over $400 in sales to your cause!

Name: Shelly Collins
Company: Party of Gold
Website: partyofgold.com
Email: shelly@partyofgold.com
Phone: 405-371-8784


Let me know which one you choose if you are part of Relay For Life of Custer County, and I will be sure to help you get the word out!

Happy Relaying friends!
Cassi

Saturday, March 1, 2014

Relay For Life Fundraising and Event Calendar


Does your Relay have a lot of events going on this time of year?  Like, so many you can't seem to keep track of what team is doing what on which day and you missed out on an awesome fundraiser, because your phone calendar can only hold so many dots?  Can you tell I have had some personal experience here?  Check out this great idea from my friend Sarah of The Little Things in Life, and how we implemented it at our local event!

Sarah made this cute little postcard to send out to all of her survivors, post locally, and give out at team captain meetings.  It has important information on upcoming events on it in calendar form!



Sarah is the event chair for Relay For Life of Washita County, which is the next event area over from our event, so we talk Relay on a pretty regular basis.  When I saw this, I knew we should do it for our event to!  Especially because we have a fairly large Relay, and there are a lot of things that go on here in March and April fundraising wise!  So, this is what I came up with.  It is great for posting on your Relay facebook page, instagram, twitter- you name it!  You can even add it to your event website (you can see mine here)


Now of course, I want to share my template with you in case you want to do the same thing!  Just right click and save the image below :)



In case you are curious, I do all of my editing in Adobe Photoshop, however Sarah does hers in an online program called picmonkey.com in case you don't have Photo Shop- it is a free service!

Happy Relay season everyone!
<3
Cassi