Sunday, January 5, 2014

Relay For Life Fundraising Letters - make it fun and personal!

It's a new year, and Cancer Man and I have been busy getting letters ready to go out to potential donors for Relay For Life!  I thought I would take a break from all of the folding and stuffing to share this years letters with you guys.  It is really amazing to me to see how much Wesley's letter writing skills have grown over the years.  Since he started Relaying on his own in kindergarten, the first ones were short and sweet.  But as he has grown they have gotten more detailed and informative!  To see previous years letters, look here!


First let's talk about some key points in fundraising letters that are effective.   I am known to encourage people all day long to ask online through email and Facebook, but there is something about getting an actual letter in the mail that really means something during our technology driven age.  Here's how to make the most of the letters you are writing once you get them in someones hands.

-Make it personal.  Why is Relay important to you?  How have you been personally affected by cancer?  Who are you walking for? Your friends and family know you- speak from your heart!

-Make it unique.  How many times have you just glanced over a letter asking for a donation because it looks boring?  Let's face it, we have short attention spans.  How can you make your letter unique to draw people in?  Some of my favorite letter have had a really creative edge.  A drawing, a picture, and hand made paper have topped the list on my favorites from kids- but you grown ups can do that to! Not into drawing?  Write from a creative edge (check out my letter from my dogs!)
-Share the details.  When is the event?  How can they donate online?  Who should the check be made out to?

Cancer Man writes a LOT of letters, and they are a huge part of what makes him the top fundraiser for our event.  We separate his letters into three categories- previous donors, in town friends, and out of town family and friends.  Check them out!

Previous donors:

In town friends:
Out of town family and friends:
So now that you know what direction we are going for the year- let me share my favorite little secret for speeding things up.  Adding a return envelope with your address on it increases your likelihood of getting a donation back.  But addressing them all (on top of putting your return address on all of the envelopes you are sending) is a lot of work.  We have streamlined that process by having Jessica Lynn Original create a custom return address stamp for us.  Let me tell you, it saves my hands!  So check her out- she has even created a special Relay for Life stamp, and will donate to Cancer Man every time one is sold.  If you are going to spend money, it might as well come back to the cause, right!?  She even made us one with his face on it, which he adores!

It is always more fun to write letters, and stuff envelopes with friends.  So, think about hosting a letter writing party at your next team captain or team meeting!  It's a great time to sit and talk about your upcoming Relay plans, and get ideas from other Relayers to!

So get out your favorite purple pen, and get to writing!  Together, we can finish the fight against cancer.

Peace, love, CURE!
Cassi

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