BIG Changes are coming to Facebook in January 2015 - and it effects Relayers - MUST READ INFO!

I know that everyone is winding down for the holidays, but I came across something this week that I need to share with you in order to help you make 2015 a successful fundraising year for you!  As we gear up for 2015, a lot of you will be getting ready to ask for some serious donations.  I'm here to share some major changes Facebook is making to how news feeds work, and to tell you how to adjust to make sure you are still getting much needed donation to find a cure for cancer.

To put it in a nutshell (and without boring or confusing you with Facebook algorithms and how they work), I have seen dramatic decreases in the amount of engagement in Relay related Facebook posts over the last several months- including ones made by Relay For Life pages for events (so, not just my personal page or the Cancer Man Page).  This has resulted in a massive decrease in donors via Facebook (and will continue to).  You see before now, I would tell you to go home, personalize your Relay page, and post links on Facebook to get your donations going.  Unfortunately folks, it looks like Facebook isn't going to be your gold mine for donations the way it once was.

Starting January 1st, Facebook will be making a change to what goes into individual news feeds.  They have already been rolling this out and testing it, which explains my massive decrease in results.  The goal is to 1) Make sure FB users are seeing the content they want to see (and not feel like it is all page advertisements, or in our case, asking for donations), and 2) to make sure that businesses that want to be seen are PAYING to be seen.  The reason that is such a big problem is, of course, we are non profit, and are not going to spend millions of dollars on advertising when we could be curing cancer (and also, in my personal opinion they are a big fat waste of money- see here- https://www.youtube.com/watch?v=oVfHeWTKjag).

In other words, because of Facebook algorithms going into place, something like a picture of my Christmas card will easily get to the top of news feeds, and get a lot of likes and comments (and, I do have an awesome card, but wait until you see the difference between the two posts).

However, a post I make about needing a donation for Relay For Life may only be seen by a few people, and chances are the people who do see it are going to be fellow volunteers, not potential new donors.

Shout out to my boy Russell Keeler for the like!

The worst part is, these posts are from now- in January it will get worse. 

If you would like to read the full release by Facebook you can read it here:
https://www.facebook.com/business/news/update-to-facebook-news-feed



It is CRITICAL to our success that I get this information out to my fellow volunteers!  If we go into meetings and say, "YEAH!  Just post it on Facebook, everyone will donate!" volunteers are going to experience failure and be very frustrated right off the bat.  If it frustrated me, I know it's going to frustrate you.

Here's what you CAN do to increase your chances for success with personal donations in 2015.

-SEND SNAIL MAIL asking for donations this year.

Why snail mail?  The image above says it all!  How excited were you to get Christmas cards in the mail this year?  Mailed donation requests should go out to everyone you have an address for- and then call your parents and ask to borrow their address book to.  Hey, no shame- not going to apologize for curing cancer.  If you send snail mail, it is at least going to get opened.  With an email it may be automatically deleted, and on Facebook/Twitter/IG- scrolled through.

AND, if you are going to take the time to mail out the letters, then take the time to make your letter personal.  The pre-made ones are great, but they don't tell YOUR story.  If you want some letter ideas, I've got a blog post for that!

-Face to face interactions.  I know, I know- who does that anymore?  But guess what?  Its time to bring it back baby!  Have coffee with a friend and make an ask, ask your co-workers, ask your boss- TO THEIR FACE. 

-Instead of posting your Relay link on Facebook, and just saying, please help me cure cancer!  Post a video of you asking people to donate and telling your story.  Why do you Relay?  What services do we offer?  Talk from the heart! 

-Use Facebook to redirect an ask.  For example, someone like me who has a blog would make the ask in a blog post.  Then post a link to the blog on Facebook with a catchy title like-Why I will not apologize for curing cancer (with a picture!!!)

-When you do make an ask on Facebook, you need to make it CREATIVE. Don't use a meme (a picture with text overlay like my warm fuzzy above will be buried with the new algorithm.) Remember the purple mustache challenge?  That worked!  It was creative and different, and got a lot of views and donations!

-If you see another Relayer posting about a fundraiser, asking for donations, etc, like and comment on it.  This will tell the FB algorithm that the content is interesting, and release it to more news feeds.  You guys all wonder why I am always commenting on your stuff, right?  Well now you know that I am not ACTUALLY a stalker, I just want you to be successful!

Now, I know you are thinking- holy crapola- what will work and what won't? Kevan Lee does a great job of explaining what the algorithm likes, and what it doesn't.  Now, keep in mind, this may be much stricter come January, but it is a great starting point for those of you more interested in wrapping your head around this entire concept. See it here :)

I don't want you guys thinking that posting on Facebook for donations isn't worth it anymore- IT CAN BE, if you do it the right way.  After all, even a small amount of donations is better than NO donations at all.

That being said, I DO want you guys to go into 2015 prepared.  Be ready to do things a little differently than you have in the past, and be open to new ideas!  We were amazing fundraisers BEFORE Facebook, and we can still be amazing fundraisers now. 

So, let's open up this blog post for conversation.  What has been working for you?  Do you have any creative ideas?  Share below so we can all benefit! 

With Hope,
Cassi

Not every fundraiser is a smashing success, and that's ok!

So Cancer Man and I came up with the best fundraising idea ever for Christmas time (not the Poo-pourri, I am talking about the OTHER genius idea)

What do you get someone for Christmas that has EVERYTHING?

A Warm Fuzzy!

This idea came from a story Wes' friend Sheri Ingham told him in kindergarten.  It goes like this:

The Warm Fuzzy Story (adapted from Claude Steiner’s original tale)

Many years ago, on a little island, lived a bunch of happy people. They loved their

friendly little island with its beautiful trees, water, and sand. The islanders had a special

tradition of trading warm fuzzies with each other. Warm fuzzies were like little balls of pure

love that made everyone feel good all over.

People would offer warm fuzzies freely, and if you needed one all you had to do was

ask. Even people you didn’t know would reach into their pockets and pull out a warm fuzzy,

and just give it to you! Every warm fuzzy was like a big hug from a friend. And there were

always plenty of warm fuzzies to go around.

Everyone felt safe and loved and they all helped each other to feel safe and loved.

But one day a grouchy, grumbly, mumbly tourist came to visit the island. He didn’t

understand what everyone was doing but he was sure he didn’t like it. He kept cold prickles

in his pockets and warm fuzzies didn’t make any sense to him. So he decided that he would

tell a lie to the islanders, to convince them to stop with all that warm fuzzy business.

The grouchy tourist told the islanders that their warm fuzzies were the most precious

things in the world. He told them that instead of sharing them, they should be keeping them.

What if the world supply of warm fuzzies ran out? What would they do then?

All of a sudden the islanders began worrying and acting selfishly, keeping their warm

fuzzies to themselves. And a funny thing happened. When people stopped sharing their

warm fuzzies, people stopped receiving warm fuzzies. Instead of everyone feeling warm and

fuzzy inside, they started to feel cold and prickly inside. This made everyone kind of sad,

everyone except for that grouchy tourist that is.

Thank goodness something nice happened next. You see, one of the islanders had left

for college. She came home to visit and brought her warm fuzzies with her. When she

arrived home, she started giving warm fuzzies to everyone she saw. The islanders started to

realize what they were missing and that they had made a mistake. Holding onto their warm

fuzzies didn’t make them happier, it made them miserable. They figured out that giving their

warm fuzzies away not only made their friends happy, it made them happy too.

The good news is that we can be just like those islanders! We can give warm fuzzies,

like these cute little pom poms. But we can also give warm fuzzies that are sparkly, little,

fluffy, imaginary balls of happy. You see, when we offer a kind word or help someone to feel

better, that’s the best kind of warm fuzzy there is.

So, last year Cancer Man kept bringing up this idea, but we just couldn't find poof-balls big enough.  This year, we revisited the idea, but with a more creative outlook- how can we MAKE them big enough?  We ended up buying roll after roll of yarn, googly eyes, and testing out different methods until we found one that worked!  The final product was about 6" in diameter!

Then we posted on Facebook: 

THIS FRIDAY, SATURDAY, AND SUNDAY ONLY! Make a donation of $25 or more to Cancer Man at http://www.main.acsevents.org/goto/CancerMan and Cancer Man will ship a gift wrapped Warm Fuzzy to a gift recipient (or you!), with a note saying you donated to Relay For Life on their behalf for Christmas. Cancer Man makes all of these himself! Give someone a gift with some major love in it that will help us support cancer patients, and help us find a cure for cancer!

Simply leave the name and address of the person you want it sent to in the "private note for the person you are supporting" section on the donate page, and we will do the rest! Thank you all for your support!

We thought SURELY we would have so many donors that we would be making warm fuzzies up until the last day we could ship them for Christmas delivery (and I know $25 is high, but I needed them to be substantial enough donations for me to cover the shipping costs out of my pocket).

Guess how many donors we had?
ZERO.

Yup, that's right, not a one.  The good news is we have something REALLY cute to take cancer patients when we go visit them.  Plus, we can always revisit the idea in the future, and I had a great time crafting with my favorite super hero :)

So, why am I telling you about our fail?  Because, it is important for me to show you guys that even the big fundraisers stumble sometimes.  Not every fundraiser is a smashing success.  What matters is, we learn from it, find the good, and move on to the next thing.  After all, you will never know what is going to work, and what isn't going to work unless you get out there and try SOMETHING.

So get out there and do it- #relaybig

With hope,
Cassi

RFL 2015 is here! AKA- Chad writes the best "Why I Relay" pages EVER.

Our Relay For Life Of Custer County 2015 website went live last week (HAPPY DANCE!) Even though we Relay all year at my house, we always get excited when the website goes up, because we can see who all is returning to our team, all of the new teams... and of course we get to size up our competition ;) Just kidding Maria and Krisha. 

Anyway, Chad (my husband) always writes the most amazing "Why I Relay" story every year for his page.  It's kind of a tradition for him- each year he sits down in his big ol brown recliner and writes a post explaining what Relay means to him at the moment.  After losing his mom this year- I am sure it was harder than ever. 

So, not to put him on front street or anything, but you guys should totally read this.  You can see his actual relay page here (and that's also where you can donate to him- hint hint)  ENJOY!

XO
Cassi

Why I Relay!!!

Time once again for the relay excitement to begin. Well officially that is. My family does Relay For Life all year, because we have been touched by this group more than the words that I am going to us in this message to you will ever be able to tell you. Every year I sit in my chair and write out why we do what we do at the Selby Household. So here we go- this is why we RELAY

R-------Represents
E-------Extreme
L-------Love
A-------All
Y-------Year

Six years ago my father was diagnosed with stomach cancer. It was at this time my life changed. At the time I was a young man running around without a since of reality what so ever. When I got the phone call from my mother letting me know that my father was in the hospital, I knew that there was something wrong. My father would never go to the doctor- let alone the hospital. So with no details I left OKC to travel back home to Arkansas to be with my family so we could find out what was going on. When I arrived they had discovered that my father had a tumor in his stomach that had grown to where it had 90% blockage of his esophagus. The moment I heard this was the only time I can remember feeling beaten. The man that was my family’s rock was sick, and none of us knew how to handle it.
        
Once we got our bearing, we all decided we were going to fight. We are Selby’s that is what we do. We may not win every time, but we never give up. I returned to Oklahoma, because my father said there was nothing I could do for him in Arkansas. This was a challenge for me. I felt helpless, and couldn’t concentrate on things.  I couldn’t believe what kind of control my father illness had on me. Three weeks later I got a phone call from my father.  It was a call that I will never forget. He was telling about what was going on with him, and that they had just put a feeding tube into his stomach, because he wasn’t able to swallow food. He had done his first round of chemo that was an in-patient week long ordeal. He was down and sounded like a man that had been through hell. He said, “Son I don’t know if I am going to be able to do this. I may need your help later down the road.”
         
I hate to admit this, but this was not an easy decision. I had recently started a relationship at the time with a wonderful woman. My heart wouldn’t let me abandon the man who had given me so much in my life. So I called my girlfriend to try to explain to her why I had to leave her in Oklahoma while I moved back to Arkansas to help my family. She didn’t even hesitate.  She told me if I stayed in Oklahoma, I wouldn’t be the man she wanted to date. With that, I put my career on hold by taking a step down so that I could be with my family.
         
With that the worst year of my life started. There are so many details that I could put here that honestly I still to this day don’t believe I can really think about. Things that I watched, things that I wished I could close my eyes and forget, but when I do close my eyes they still to this day flash at me in a horrible nightmare that doesn’t seem to stop.  So, I will not go into them. I will say that the saying “You are stronger because you lived through it” is the most untrue thing I have ever heard.  I watched cancer destroy the strongest man I have ever known in a blink of an eye. When he started treatment he was at least 180lbs, and towards the end he was lucky if he was 90lbs. After a year of battling this horrible disease my father passed away.
         
There was a glimmer of good that came out of this situation.  The woman that I was dating in Oklahoma decided that she didn’t want me to fight this battle alone.   She moved to Arkansas and brought her 2 year old son with her.  She was truly amazing at helping with the caregiving that my father required. We had to do things in shifts when my mother and I were at work she would care for him, and then we would take up when we got off work.
         
This was not our only battle with cancer in my life. When I was five my mother also had cancer. Back than we were nowhere near the advance medicine that we have today (thanks in a big part to American Cancer Society’s funding of research to develop new drugs and treatments). She went through countless treatments of radiation and other things that I was honestly too young to remember. I can say that my earliest memories as a child is of walking down St. Edwards Hospitals to see my mother in a hospital room countless times.
        

 My mother won her battle with cancer that time, but not without her battle scars. She ended up with major heart issues from the radiation that was used to battle the disease. We didn’t find out until 10 years later about the damage that was caused. When we were told that the walls of her heart were paper thin, the doctor said that is why you probably struggle with things around the house such as vacuuming and anything that requires physical activity. My whole family laughs at this. At that time in my mother was mowing the 4 acres of land that we owned every weekend, throwing bags of grass over the fence to the cows, and many other amazing things. Truly the strongest women on earth.
        

 A year ago they found cancer in my mothers leg. Her outlook on it was about the same as my dad’s- well time to start fighting. She went to the Mayo Clinic, and started getting doctors opinions on how to treat her cancer. They found that the only real way to get rid of the cancer was to do a full knee replacement including some of her thigh bone.  She went through the procedure and the healing of the complete knee replacement. She went through this at the age of 60 which is amazing to me- I don’t believe I could do it now. After only 3 weeks post op, she went back to work. Something that the doctors told her would take her at least two months.
         

One week before our Relay For Life last year I got another phone call from my mother saying that she wasn’t feeling good, and was going to go ahead and go to the doctor. She said that it had been a struggle to get to and from work all week and wanted to feel better before she had to return to work on Monday. I said, “Well I am going to go to be on vacation. I’ll drive down and see you.”  On the way down they admitted my mother into the hospital because of her heart. She passed away at 4:00 am that morning. The doctors say that her heart just finally gave out. I would also like to say as a testament to my mother resolve the week before my mothers passing she missed one day of work. Can you imagine doing that?  Your heart and liver failing and you are at work because that is what you do.  Such an amazing woman. As a matter of fact the love that my mother had in her heart was amazing. An hour before she passed away, she was lecturing me (something she did very well I may add) about getting some sleep, because I had been up for 24 hours, and she didn’t want me to be too tired. What an amazing women she was.  The loss of this great woman is a tragic loss to the world. Cancer may not have been the bullet that killed my mother, but it was the gun that fired the bullet.
         
This is why we Relay.  To give people hope.  Fighting the good fight can make a difference. You may say that my story doesn’t sound as if there is a chance to win against cancer. Well, to that I say you are wrong. This is how my family thinks of CANCER.


C------Create
A------A

N------New

C------Change
E-------Every
R-------Relay

         
The way we have won is because we have grown. The woman that moved to Arkansas to help me is now my wife. We have a son that is named Wes- some of you may know him as Cancer Man. The super hero that has dedicated his life to winning the fight against cancer through Relay For Life.  Last year he raised over $7,000 dollars on his own towards winning the fight against cancer. My favorite saying that he has is “I’m eight, what’s your excuse?” With that being said, I don’t think any of us can have anything to say about that except your right I better get started. Every day I watch what he does, and it warms my heart to think I have had a hand in raising this amazing boy, soon to be a man. It reminds me of the great things about my parents, because through him he helps me forget the last couple of years filled with bad memories.
         
With that being said Relay For Life is all about hope. Hope for a cure, hope that there is an end in sight, and hope that one day peoples lives will not dramatically change because of cancer. So what do you say?   Lets help other people have HOPE!!

H-------Hope
O-------Offers
P--------People
E--------Everything!!!!!!!!!!!

Thank You,
Chad

February Facebook Relay For Life Challenge

Are you ready for an awesome 2014 Relay For Life season?  We are all fired up here in Custer County to finish the fight!  Share your love and passion about Relay by participating in Cancer Man's February Facebook Relay For Life challenge!  A Facebook challenge is a great way to get your Relay participants actively posting about your event on a daily basis.  I wrote this challenge to feature the best parts of Relay- when the posters friends see it, they should feel like they are missing out if they don't sign up (and hey, let's be honest- they are!)

Need a copy of the challenge to share or post on your Facebook wall?  Just Right click and save the image below!  Good luck!

UPDATE:  Your wish is my command!  You can find a March challenge here!

I Relay For Them.

Today is National Relay Kick Off Day.  In that spirit, I would like to start sharing some AMAZING examples of personalized Relay pages.  You have heard it over and over- personalize your page.  Why?  Well, it's simple really.  If someone clicks your fundraising link, and is captivated or inspired by what you are writing about, they are more likely to give you a donation.  I know it can seem scary, but you don't have to be an amazing author; just speak from your heart. 

You know, one of the biggest joys that comes with being an avid Relayer is the community of Relayers you meet along your journey.  I'm not just talking about people at your local event- but people you get to know from all over the country.  You have got to love modern technology- it is connecting those of us that bleed purple from all over the globe.  Whether it be through Pinterest, Facebook, YouTube, or blogs like this one.  We are sharing our stories, ideas, and passion like never before. The Relay story below comes from Denise Mortimore's Relay Page  Denise is the Event Chair for American Canyon's Relay For Life in California.  Denise and I got to know each other last year when I made some Relay tank tops for her and her girls.  I have to say I think American Canyon is pretty darn lucky to have her as a chair.  She brings fresh ideas, a fierce spirit, and has so much PASSION for Relay.  I see a lot of myself in her- no wonder I like her so much! 

Without further ado - one of my favorite Relay stories. 

My Reason to Relay
The first time my best friend asked me to participate in Relay For Life I didn't feel like it would be a good idea.  I did not know anyone that had cancer at the time.  It sounded fun and it sounded interesting, but I felt I had no right to be there, because I didn't know anyone with cancer.  My best friend told me she didn't know anyone that had cancer (mind you- she is a survivor) at the time either, but we both ended up signing up together.

Little did I know that my life was about to be drastically touched- drastically changed.  I learned that I wasn't just walking for those fighting cancer right then, but those that have fought and won, and those that have fought but lost their battle.  My heart was touched, and I knew I was going to walk with everything in me for my Grandmother.

In 2007 my Grandmother was diagnosed with Leukemia.  It was late on-set leukemia and it was a devastating diagnosis.  I was very close with my Grandma.  Watching her health decline to this disease was heart-wrenching.  She passed right before my oldest daughter turned one.  I miss her every single day and know she is by my side.  I just wish she was still with us.  I walk and walk and walk in her honor.

Last year I found out that not only will I be walking for my Grandma, Uncle, friends, and children of friends, but I was now going to be walking for my Dad.  He was the one that heard those awful words "you have cancer" and I remember the phone call like it was yesterday from my step-mom telling me "it is malignant".  I immediately started bawling.  You see, my dad is my world and the thought of watching his health decline was so scary. He was diagnosed with Stage 2 Prostate Cancer.  But, prostate cancer is slow growing and many (not all) men will die of other health related issues before they will of prostate cancer.   So okay.  I can be okay with this.  Make sure he does all his follow-ups, etc.  He is a stubborn man and I knew he was not going to let this cancer win.  Ever.

Then came another scary diagnosis.  He was having some health issues and kept going into the doctor trying to feel better.  Feeling that the problem was probably his gallbladder, they did an ultrasound.  I am so thankful they did.  There, inside his body, was a tumor the size of a grapefruit.  It appeared to have attached to the Vena Cava and things did NOT look good.  He was diagnosed with a neuroendocrine tumor.  An extremely rare tumor (Steve Jobs died from the same tumor) in that only .05% of malignancies will be this type of tumor.  That is only 1-2 people in 100,000.  The fact it appeared to be attached to the Vena Cava also made surgery scary and very difficult and we were warned that if it was attached, there would be nothing they could.  So the day of the surgery came.  We all sat in the waiting room on pins and needles.  Many many hours later they came out to tell us they got it all.  Even the part that was *just starting* to attach to the vena cava.  They said it was one of the most difficult surgeries of their entire career.  But they got it!  I walk with everything in me in his honor- he is a Survivor!!

I walk for an extremely courageous and beautiful little boy named Jared.  He is battling leukemia right now and is kicking some major cancer butt!  He has been through so much in his 3 short years on this planet but through it all?his infectious smile warms hearts and gives EVERYONE hope.  He is a Survivor!!

I walk for a friend of mine, someone with whom I was very close with that passed away from breast cancer.  Not only was she a friend, but she was my mentor to me.  I will never forget the phone call I received to tell me she had passed.  I can still remember exactly where I was and what I was doing.  I am walk in her honor.

My Uncle, the man I am named after, fought prostate cancer as well and won!  It was a long road for him but HE IS SURVIVING!  He is an inspiration to me, always has been.  I am walking for him.

One of my dearest friends, who is on my team with me, and the friend I talked about at the beginning is also a survivor.  Thyroid cancer.  I did not know her when she had cancer but I know her now and am honored to call her my best friend.  I walk with pride for her.  I walk with thankfulness that she fought this battle and I was able to meet her and have her in my life.

I am walking for one brave little girl, Rylie Cruz.  Her life ended way too soon from neuroblastoma.  Her courageous battle with this disease was an inspiration to many.  She touched my heart in so many ways.  NO child should ever have to deal with this disease!!!  Absolutely NO 3 year old should ever have to know what cancer is.  She is now one of Heaven's beautiful little angels.  I walk for her.

I walk for my two beautiful daughters ages 5 and 3 in the absolute hope that they NEVER have to know cancer on a personal level.  I pray they never have to know what it feels like to lose someone they love to it, and I pray they NEVER EVER have to deal with it in their own bodies.

I walk for my husband who I love more than words could ever express.  I pray and I walk in hopes that he NEVER has to deal with it in his own body.  Just the mere thought of him having to deal with it is terrifying.  In his career (firefighter), many men and women are diagnosed with and die from cancer.  I pray and I hope that he will never ever have to battle this.

I walk for my mom.

I walk for my step-dad.

I walk for my step-mom.

I walk for every single person in my life.

I walk for every single child.

I have various other family members and friends that have battled this disease and lost while others are surviving.  I am walking for every one of them.

For each person who has lost a loved one or who has been affected by this disease in some way...I am walking for you.

I am walking for all of our children.  I am walking for their future.

PLEASE support my efforts by making a donation or by joining my Relay For Life team. Together, we have the power to help create a world with less cancer and more birthdays!

Wouldn't it be wonderful for our children, grandchildren or great grandchildren to grow up in a world where there IS a cure for cancer?  I'm hoping to make that happen!  Are you?

_________________________________________________________

Powerful words, right?  Straight from the heart.  Denise is walking for you.

Moved, inspired?  Throw a little donation Denise's way.  and for goodness sakes, go personalize that page!

Have an awesome Relay story?  Post a link to your Relay page below!

<3 Cassi

Relay For Life Fundraising Letters - make it fun and personal!

It's a new year, and Cancer Man and I have been busy getting letters ready to go out to potential donors for Relay For Life!  I thought I would take a break from all of the folding and stuffing to share this years letters with you guys.  It is really amazing to me to see how much Wesley's letter writing skills have grown over the years.  Since he started Relaying on his own in kindergarten, the first ones were short and sweet.  But as he has grown they have gotten more detailed and informative!  To see previous years letters, look here!

First let's talk about some key points in fundraising letters that are effective.   I am known to encourage people all day long to ask online through email and Facebook, but there is something about getting an actual letter in the mail that really means something during our technology driven age.  Here's how to make the most of the letters you are writing once you get them in someones hands.

-Make it personal.  Why is Relay important to you?  How have you been personally affected by cancer?  Who are you walking for? Your friends and family know you- speak from your heart!

-Make it unique.  How many times have you just glanced over a letter asking for a donation because it looks boring?  Let's face it, we have short attention spans.  How can you make your letter unique to draw people in?  Some of my favorite letter have had a really creative edge.  A drawing, a picture, and hand made paper have topped the list on my favorites from kids- but you grown ups can do that to! Not into drawing?  Write from a creative edge (check out my letter from my dogs!)

-Share the details.  When is the event?  How can they donate online?  Who should the check be made out to?

Cancer Man writes a LOT of letters, and they are a huge part of what makes him the top fundraiser for our event.  We separate his letters into three categories- previous donors, in town friends, and out of town family and friends.  Check them out!

Previous donors:

In town friends:

Out of town family and friends:

So now that you know what direction we are going for the year- let me share my favorite little secret for speeding things up.  Adding a return envelope with your address on it increases your likelihood of getting a donation back.  But addressing them all (on top of putting your return address on all of the envelopes you are sending) is a lot of work.  We have streamlined that process by having Jessica Lynn Original create a custom return address stamp for us.  Let me tell you, it saves my hands!  So check her out- she has even created a special Relay for Life stamp, and will donate to Cancer Man every time one is sold.  If you are going to spend money, it might as well come back to the cause, right!?  She even made us one with his face on it, which he adores!

It is always more fun to write letters, and stuff envelopes with friends.  So, think about hosting a letter writing party at your next team captain or team meeting!  It's a great time to sit and talk about your upcoming Relay plans, and get ideas from other Relayers to!

So get out your favorite purple pen, and get to writing!  Together, we can finish the fight against cancer.

Peace, love, CURE!
Cassi

Relay For Life Power Wheels Raffle idea... the perfect Christmas Fundraiser!

My oh my- have I got an awesome idea to share with you today! Brenda Holloway shared the most amazing fundraising idea with me for Christmas, and it is too good not to share.  Christmas is a great time for gearing up and fundraising for your next years Relay.  Not only are people in the giving spirit, but there are a lot of great ways to incorporate the upcoming holiday into your plans.  This one, my friends, does my favorite thing- thinking outside of the box!

Introducing.... The Power Wheel Raffle!

Best idea ever, right!?!?   Here's how it works.

Contact local businesses, and ask them if they would like to sponsor your car. Or, ask people if they would like to honor a person (families supporting work as well!).  It is up to you how much to charge to be a sponsor, I went with $25 so it would be affordable and easy for people to do.  My friend Sarah just told people "a minimum of $20" for hers, so people would feel free to offer more if they wanted to!  I was able to get all of my sponsors in just a few hours by emailing people on Facebook.  You will use the sponsorship money to buy your car- I got ours on Amazon.  Then, display the names of your sponsors proudly on your car!  I have a Silhouette Cameo, so I made mine at home, but you could also ask your businesses to give you stickers, or get an in kind sponsor who would be willing to print them for you.

Next, get your team together, and sell some tickets!  We are offering ours for $1 each, but most people buy more than one.  Before you start doing this part, you will want to be sure to check with your state gaming regulations to make sure you are staying legal while selling them :)  I made each team member an envelope with 200 tickets inside, and the above flier attached, and challenged them to each sell 200.  Brenda sold 1,000 her first week with hers, and we sold 100 for ours this weekend! 

So, if you have this awesome car, there is no reason to leave it sitting in your house, right!?  Find a local business who would be willing to display it for you, and take ticket sales as well.  Brenda put hers in town square, Sarah will have hers at The Tag Agency in her town, and ours is up in a display window at a trendy little shop on Main Street called Simplistic Style (the owner is a survivor!)

I picked a red car so I could get parents with boys to buy tickets to- but Brenda did pink- check this bad boy out!

And, for another spin- Sarah is getting a yellow hummer, and a John Deere Tractor!  Cute, right!?  The options are endless, so just go with what works best for your group!

Now, my little salesman, Wes (aka.. Cancer Man ) came up with a great sales pitch to anyone who says- well, I don't have kids.  He tells them if they win, we will donate the car on thier behalf to the charity of their choice!  I would love to see it go to a child going through treatment, or The Children's hospital if that happens- but there are many other organizations that would be great to- like Angel Tree, or Toys for Tots!

Don't forget to use all avenues for selling raffle tickets... you know what I am talking about... SOCIAL MEDIA BABY! Here is the post I made to give you a jumping point- note how I tell them how to buy the tickets online (hint hint.. you should totally buy some!)

Help me finish the fight against cancer! We are raffling off a brand new RED Power Wheels Mustang proceeds go to Relay For Life of Custer County! Tickets are $1 each! If you are in Weatherford, feel free to contact me and I will come to you, or purchase them at Simplistic Style on Main Street. To purchase raffle tickets online-

-Donate to Cancer Man Wes here ($1 per ticket)
http://main.acsevents.org/goto/CancerMan

-Email your name, address and phone number to
cassiselby@live.com so I can fill out your tickets for you!
Subject line: RAFFLE

-Stay tuned to http://www.facebook.com/CancerManWes December 15th to see who wins! (Don't worry, Cancer Man will call the winner to!)

-We will deliver the car anywhere in Oklahoma!

***If you are NOT IN Oklahoma***, but still want to help- you can buy tickets, and if you win the car will be donated on your behalf to the charity or person of your choice in the state of Oklahoma.

Happy holiday fundraising everyone!  I am always here for you if you have questions! If you do this fundraiser, send pictures to cassiselby@live.com, and I will add them to the blog- we want to know how it goes! 

Let's finish the fight!
<3 Cassi

Tips for the awesome idea? Yes please! Donate to my personal Relay For Life fundraising page here!

Relay For Life Movie Theme Team Name Ideas

It's no secret that I am super excited about our Relay theme this year - Lights, Camera, Cure!  Life on the purple carpet.  I've been pinning on Pinterest like some kind of mad woman.  But there are so many good ideas that I can't help myself!  So, naturally, like any good OCD list maker- I have been jotting down team name/theme ideas as I think of them or come across a really good one.  I thought I would post them here in case any other teams need some inspiration (that's right, steal away!).  But, I also want you to comment below with your ideas to help me grow the list!

Here are a few of my favorites so far-

-Pirates of the CUREibbean

-Toon out Cancer

-Let’s make cancer Gone with the Wind

-Go on and cure the girl- The Little Mermaid

-Rocky – Knock out cancer

-Survivor – Voting Cancer Off The Island

-Oz- There’s no place like hope

-Finish The Fight Club

-Mean Girls-
   -Cancer can’t sit with us

   -A cure would be so fetch

   -On Wednesdays we wear pink (pink ribbon theme)

   -Cancer doesn’t even go here!

-Blind side cancer

-Peter Pan- sending cancer to Neverland

-Relay Wars or Bra Wars(Star Wars Theme)

-Willy Wonka- A cure would be sweet, Wishing and Working for a cure

-Indiana Jones and the Temple of Hope

-A Relay Story (A Christmas Story)

-Help us create more un-birthdays (Alice in Wonderland)

-Toy Story - Let's kick cancer to infinity and beyond!

-Roaring away cancer (Lion King, or Jurassic Park theme!)

-Jurassic Park - Making cancer extinct!

-Beauty and The Beast - The beauty of life is beating the beast called cancer.

- Big Brother - We vote to evict cancer!

- Despicable Me- Despicable Cancer, Incredible Me!

-Finding Nemo- Finding a Cure

-Frozen - Making Cancer Frozen

-

Of course, being Cancer Man's mom, we are going with a hero theme - "Hero Headquarters-Super Heroes Unite to Finish The Fight!

Help me add to the list by commenting below!  That way, when other Relayer's across the world see this, they can benefit from our brainstorm!

As always, with hope-
Cassi

Relay For Life team captains- the business of Relay

Ahhh- September is here and that means dedicated Relay For Life team captains are registering online, hitting up Pinterest, dreaming up fundraisers, and making sure everything is in order to make 2014 the best year yet!  As we start jumping into meetings and kick offs, I want to share my “business approach” to Relay For Life.

Now, if this is your first time viewing my blog, let me give you a little background.  I am a successful small business owner, run a small team that raised a little over $7,000 last year, and most importantly, I am Cancer Man’s mom.   If you don’t know who Cancer Man is, you are in for a treat- just check out my little guy here. 

I know what you are thinking- Relay is not a business!  And you are right.  But, like anything worthwhile, you put in a lot of hours, you manage people, you advertise, and you are in charge of large projects.  Sure, you don’t get paid- but to tell you the truth, helping people through Relay is worth more to me than any job could pay me.  If you approach this year’s Relay like a small business owner approaches business, you are going to have a more profitable, successful and organized team this year.  And let’s be honest, who doesn’t want that!?

Recruiting your team

When looking for new team members (or captains for you committee members); think of the hiring process a small business owner would use to look for staff.  Would you want someone unreliable?  Would you want someone you had to beg to come to work?  Or would you want someone self-motivated, passionate, and willing to contribute?  If my bread and butter were on the line, I would pick the latter!  We all know that there is nothing worse than having to beg team members to participate.  You want someone on your team that feels the same fire YOU feel about making a difference, and ending cancer!  I personally prefer a team on 10 people who are going to work hard over a team of 20 where I have to pull all of the weight.

Profits and Profitability

To run a successful business, you have to be aware of your profits at all times.  Is your product or service worth the amount of time you are putting in?  The same thing goes with Relay.  The more profit you make during a fundraiser, the more you have going towards your goal!  There is nothing better than a fundraiser that makes 100% profit.  So, write letters, post on Facebook, and get as many businesses to donate to you as you can.  If you are running a fundraiser that is not 100% profit, make sure you are getting the best possible deal on the item you are selling.  For example, if you are getting T-shirts printed, check around to make sure you are getting the biggest bang for your buck.  If Relay was your business, saving a dollar shirt would mean an extra $100 in your pocket if you sold 100 shirts in your store.   An extra $100 towards you Relay goal is a HUGE deal, so be sure you are price conscious.  Don’t be afraid to ask for a better price.  Explain that you are fundraising for Relay for Life, and WHY Relay is so important to you.  After all, it is likely that the person you are dealing with has known or knows someone with cancer, and will support your cause.  This works online as well.  I was pleasantly surprised last year to save $40 on a pop up tent for my team to use just by emailing the company and explaining that I was purchasing it for a Relay For Life event. 

Social Media

Any small business owner will tell you that social media is a life saver.  Why?  You can connect to thousands of people instantly for FREE.  So, whether you use Facebook, Twitter, Pinterest, YouTube or Instagram- take advantage of those platforms, and encourage your team to use them as well.  You never know where your next donation will come from.  Be sure any time you post to one of these sites about Relay that you link to your fundraising page.  Working on a Relay project?  Snap a picture and put it on Instagram!  Have an awesome fundraising idea?  Post it on Pinterest!  Do you have a team member performing in a Relay talent show?  Take a video, and post it on YouTube (side note- YouTube is one of Wes’ favorite platforms- his Honey Boo Boo Relay impersonation has over 8,000 hits!) Did you hit a fundraising milestone?   Celebrate with a Facebook post!  

Connect with others that have a common goal.

Speaking of social media- take the opportunity to connect and like Facebook pages for your event, and division.  Small business owners frequently support each other, and help each other with ideas.  The same thing goes with Relay!  Some of the best ideas I have seen (and used!) have come from reading Facebook posts from other Relayers.  It is also wonderful to be able to reach out to others that can relate to you for advice and support when you hit a rough patch (hey, we have all been there.)  When I hit a road block with my business, or need a fresh idea, the first thing I do is Facebook one of my friends who also owns a small business (you know who you are!).   Sometimes all you need is a fresh perspective. 

Another new and exciting way to connect with other Relayers is Relay Nation!  If you haven’t used it yet, you are missing out.  Relay Nation is essentially an online chat board that connects Relay For Lifers from all over the US.  Relay Nation is my go to place when I need input on a new fundraising idea, or a new idea all together!   Want to throw an adult prom, but worry about the kinks?  Relay Nation, my friends.  More than likely, you will be able to connect with someone who has done one before, and can offer advice. 

Learn from your mistakes, and use them to grow.

Mistakes happen.  Successful business owners know that mistakes are inevitable, and use them as a learning tool.  One time, I had this GENIUS idea to make up a ton of baby shower gift baskets to sell.  I rushed out and ordered a ton of supplies, made them all up, and eagerly posted them online.  Six months later I had sold ZERO.  What I learned from that process was that people wanted to custom choose sizes, colors, and products instead of buying a prepackaged deal.  Sure, my pride was hurt.  But learning that lesson was a valuable asset to me!  The same thing goes with fundraisers.  They are not all going to be smash hits.   Take what you learn from those mishaps, and apply those lessons to future fundraisers or events. 

Schedule and Organize

Have you ever been at a fundraising event that is a hot mess?  No one knows what they are supposed to be doing, what time they are needed, what to bring, or how to help.  A small business owner would never schedule the biggest sale of the year without some careful planning and scheduling!  So, delegate tasks (I know this is a hard one!  But, you can’t do it all on your own!), and let people know when they are needed.   It seems like a no brainer, but just asking everyone to show up and winging it is like asking for a disaster.   Remember, your team members want to enjoy the experience of making a difference.  They are more likely to volunteer to come help at fundraisers when they know they can count on you to make everything to run smoothly.

Treat each donor like a valued customer

Have you ever noticed the difference between the customer service you get at a small business vs. a big box store?  The difference is small business owners KNOW, without a doubt, that their customers are their bread and butter.  If you get treated like crap at a store, are you going to go back there and shop again?  Heck no!  Donors who don’t feel appreciated or acknowledge won’t donate to again when the time comes around.  Spend the time it takes to send thank you notes to donors, and let them know how much you appreciate them.   After all, if you are reading this, you are probably what my son and I call a Relay for Lifer (someone who makes Relay a part of their life year after year).  Those yearly donations and connections can make a huge difference in your success. 

I hope this post has helped you look at your team in a new way!  Remember- entrepreneurs and successful team captains also have another very important thing in common.  They FEEL passion about what they are doing deep in their hearts.    I am so glad you are in this fight with me- together, we can do more than any of us can do alone!

For the cause! <3
Cassi

What are your top Relay tips?  Share them in a comment below!  If this post helped you, be sure to subscribe.  Or hey, you can always show your appreciation with a donation at my Relay page!