Luminaria Bags - Adding Value, Selling Tips and Embracing a 100% Profit Fundraiser.

If you are a Relayer, you know that the Luminaria Ceremony is the most impactful event of the night.  To make the ceremony mean a lot, you need to sell a lot.  And why not?  You can't beat a fundraiser that is 100% profit!  Here are a few methods we have used with a lot of success to sell these special bags.

ADD VALUE

When we went through transformation, a fixed national price was set for Luminaria Bags so that we could have a uniform price at Relays throughout the country.  That price is $10.  Now, your event may not have this in place just yet, but hang tight, because it is coming.  I personally think this is a GREAT thing, you are going to sell bags, might as well have the donation amount match the importance and impact!  But here's the deal- when you are increasing the price by 50%, how do you increase the value of the item by 50%?  It's a simple answer- PERSONALIZATION!  Grab your markers, pencils, crayons, scrapbooks supplies, stickers and glue!  If you are crafty, get to decorating!  Not everyone is creative, or has time to decorate a bag, so be sure you let people know you will be happy to personalize a luminaria for them to include pictures, phrases, or to reflect that persons personality!  Here are a few we have made.

Not into coloring?  Check out these cute bags by Erin Funk.  They looked SO adorable on the track hanging together (Erin is going to be our Luminaria Chair next year and I am sooooo excited!)

Now, not everyone is crafty and that is TOTALLY ok!  You can still personalize bags!  Did you know you can run them through your printer?  It may take a few test runs, but it DOES work!  Each printer is a little different, but the ones it seems to be easiest with are the ones that have an adjustable tray.  Here are a few done that way! 

Looking for the PERFECT bag for someone who is going through treatment?  Turn a Luminaria into a encouragement card!  We made this one for Jace Hillard, who was coming to Relay for the very first time. You could charge each person $1 to sign it, or have one person sponsor the bag and pass it around.  It was a huge hit.

Selling Tips

Every now and then someone says something that just sets off a light bulb in your head- my buddy Jeff Liscum did that for me this year when he posted a video on Facebook to promote luminaria bags.  Instead of asking people to BUY them, he asked people to SPONSOR them.  Genius.  Doesn't that sound better?  It ADDS VALUE.  You are asking someone to honor or remember someone by sponsoring a bag, instead of asking them to buy yet another thing from you.  Check out his video- it is a GREAT example of how to get the message out there.  Facebook is a great way to ask people to sponsor your bags, and videos are often viewed more than a text post! 

 

Another lightbulb moment came this year when I watched a live streaming video of Joe Gillette (AKA- Relay Daddy) at Brooklyn Sings!  Now, when I checked this afternoon Joe's current PERSONAL fundraising total was at $36,131 so needless to say, this guy knows what he is doing!  During Brooklyn Sings Joe did something called a glowstick ceremony, and let me tell you, if you are looking for a way to show a group of people WHY they should join u in the fight against cancer, this is the way to do it.  You just need to be somewhere that you can lower lights.  This is my version of what he did- feel free to use this and change it up as needed.

 (Photo Courtesy of Joe Gillette)

Ladies and gentleman may I have your attention please? 

We come together today to renew our fight against cancer through American Cancer Society and to celebrate our efforts thus far.  Our team is passing out glow sticks to you, please do not light them yet.

Thanks to your support and efforts, we are able to give cancer patients right here the support they need and deserve.  We give them rides to treatment, counseling, a home away from home, wigs, and most importantly HOPE for the future.  Our researchers are making progress by leaps and bounds thanks to technology that can study cancer at a molecular level.  US death rates are down 20% since 1991, which means there have been 1.3 million lives saved.  But, we aren’t done yet- cancer is still touching us all, and we need your help now more than ever.

One aspect of this celebration is to honor those touched by cancer who were, and are an important part of our lives. 

Cancer has no preference.  It takes young, old, fathers, mothers, brothers, sisters, husbands, wives, best friends, old friends, and dear friends.

(DIM THE LIGHTS)

-If you are a cancer survivor, please light your glowstick and hold it up now so we can honor you.

-If you have been a caregiver to someone who has had cancer, please light your glowstick now and hold it up, so we can thank you.

-If you have lost a family member to cancer, please light your glowstick now and hold it up.

-If you have lost a friend to cancer, please light your glowstick now.

-If you have ever known someone with cancer, please light your glowstick now.

-And finally, if you are one of the lucky ones who has not been affected by cancer, but you want to stand up with us to fight back against this horrible disease, please light your glowstick and hold it up now.

Take a look around ladies and gentlemen.  This is why we are all here tonight.  Every light you see shining has a person behind it.  Maybe it’s you, your family, your friends- we are all in this fight together.

Now I want to ask you to think about the person you had in mind while you lit your glowstick.  At the front check in table we have luminaria bags- on the night of Relay For Life, we will light these bags, and have a special ceremony where we honor or remember those people.  The suggested sponsorship amount for these bags is just $10, and we would love to make sure your loved one is celebrated that night.

On behalf of the Mighty Misfits Relay For Life Team, thank you so much for joining us tonight in our fight.  We are so grateful for such a supportive community, friends, and family for helping us end cancer once and for all.

For more info on Brookyln Sings, be sure to check them out on their  Facebook page.
Speaking of Facebook, challenge yourself to find someone to sponsor a bag from each state using Facebook!  Tell your friends and family what you are trying to do, you will be surprised how many will be willing to help you out!  Now, this does not mean post it once and give up, make follow up posts saying what states you have, or message friends from different states telling them what you are trying to do!

Next up, set up a table with decorating supplies around town.  Already going to soccer practice, have a booth at a craft show, having a survivor dinner?  Bring your luminaria bags with you!  Be sure you bring a sign that clearly explains what they are, as well as some samples. 

Are you reading this trying to find a way to motivate your team or fellow volunteers to sell more luminaria bags?  Don't worry, I didn't forget my fellow leaders!  Host a contest!  The prize doesn't have to be expensive, let the winner pie the chair or staff partner, give a way Relay swag, or a prime parking spot!  You will want to post this challenge on Facebook, Twitter, IG, via Event Manager Email, and at meetings!

 I hope your mind is full of new ideas!  Be sure to stay tuned, next week I will talk about different options for displaying luminarias bags at your event!

Do you have an awesome luminaria program in place?  Share below so we can learn from you!

As always with HOPE-
Cassi

Relay For Life Fundraising Club Social Media Badges 2015

Hey guys!  Short and sweet blog today :)  ACS branding released these awesome Social Media Fundraising Club images last week, and I thought those of you that don't have access to the toolkit would like to have a place to get them.  These are PERFECT for posting on Facebook and Twitter (heck, they are square- put them on Instagram to!) when asking for donations.  Make it your profile picture with a link to your fundraising page, or print one out and take a selfie with it!  For those of you who are running Relay Facebook pages, use these to recognize teams, and individuals for are hitting new levels.  Everyone loves a little shout out for a job well done!

What are you doing with Fundraising Club images?  Share in the comments below!

PS- Cancer Man has his eyes on Purple Club this year, think he can make it?  

http://www.main.acsevents.org/goto/cancerman

Fundraising With Noah's Art Workshop

This morning someone posted on Facebook that there were only 59 days left until Christmas.

WHOA!

I haven't even started THINKING about Christmas yet- even though Hobby Lobby is tempting me to with the Christmas section already up (ok, maybe I have thought about Christmas a little....)

And that got me thinking.  People are going to spend money at Christmas buying gifts.  Why not offer them gifts that ALSO support our cause of Relay For Life?  We want them to spend that money with us instead of a mass retailer, how can we do that?

Ladies and gentleman, let me introduce you to Noah's Ark Workshop!  It's like Build A Bear, but BETTER.  I'll tell you why in just a minute.

But first- let me tell you where this idea came from, because this genius fundraiser wasn't my idea!  My sister Relay For Life team, Orange Power, has two really smart ladies who already work in direct sales.  Those two ladies are Traci Wile, and Bonny Moulton.  They are the guru's of direct sales- and guess what?  They follow the tried and true Relay advice of doing what you know.  One day, Traci came across this fantastic website, and these two geniuses decided to turn it into a fundraiser.

They called me SO excited with the idea, and I was hooked right away.  I was so interested, in fact, that I called Dina Amico from Noah's Art Workshop to tell her how the girls wanted to make this small idea into a BIG Relay fundraiser.  Turns out, Dina was amazing, and full of amazing ideas herself.  She offered to make a special program JUST for Relay For Life fundraisers- and I was SOLD on sharing the idea with all of you (with Bonny and Traci's permission, of course!)

Here are the details of the program:

As a Relay For Life Team or Individual, we would like to offer the following Fundraising Membership:

·       *  Registration as a Fundraising Member is FREE

·       *  35/40/45% OFF of retail prices on plush animals, outfit and accessories

·       *  40% OFF of promotional priced animals

·       * Free Noah’s Ark replicated website with an e-commerce shopping cart paying 35% commission on 

            all sales

·       * Product catalogs at wholesale prices

·       * Access to our Graphics Art Department for assistance in creating custom fundraising flyers, Facebook Banners and promotional materials

·       * Option for customized teddy t-shirts with your organization logo or fundraising message

·       * Workshop and product training and support

·       *  Free Membership do not come with a Membership Kits   * Fundraising Memberships are eligible to earn additional fundraising dollars through our traditional direct sales downline commission payout.  Simply sponsor a Fundraising Member into Noah’s Ark, and earn additional funds for your organization based on everything your downline team purchases.

GETTING STARTED

Simply call Dina at 1-866-484-6624 to register as a Fundraising Team or Member (**PLEASE SIGN UP UNDER BONNY MOULTON SO YOU ARE IN A RELAY FOR LIFE DOWNLINE**).  You will have immediate access to your membership benefits with immediate website creation. 

Now- why is this better than Build A Bear?
1- Relay For Life gets the profit.
2- It's cheaper.
3- You bring the party TO your donors.
4- You have a website donors can order from so people can stuff them at home.
5- You can earn commission on people who sign up under you.
6- IT'S FREE to sign up!

Here are a few ways to make this fundraiser work for you.Team Orange Power did something really neat with the special edition pink bears.  The decided to pre stuff the bears, and sold them ready to go at our Pink Out games, online, and in local stores.  Here's my favorite part.  They also offered people the option of buying a bear to have delivered to a breast cancer patient.  Great right?  A tangible gift they could love on that also helps fund research for their disease!

Well, I was all over that!  I had just got an email from a friend who had been diagnosed.  I knew EXACTLY what I could send her to make her smile.  So, we called Bonny up and ordered her a bear.  When it arrived, my son, Wes, took extra care with it, hugged it EXTRA hard, and said a little prayer to it to give Deb strength.  It worked.  I cried and cried when she got it in the mail, because it brought her so much HOPE.

·   

You could also host a local party (think of places you could have it that are free- local churches, homes, or town halls!) have people RSVP and pay ahead of time, and order what you need!  Imagine the fun little ones would have stuffing a special friend and taking it home THAT day!  Or for Christmas- making them for a friend or sibling! 

Dina also shared a brilliant idea.  You can purchase little plush stars to put inside the bears.  Use the stars as a fundraiser!  First, choose an animal to stuff for a special person- perhaps a local cancer patient, a survivor, or a child in a local children's hospital.  Sell each star for $5, and have the person buying it say a prayer over the star (or a wish for you non religious types), and have them sign a card.  Then stuff the animal with all of those happy thoughts and prayers, and deliver it to the recipient.  Genius, right?

Hold an online virtual party and promote it on Facebook!  Donors buy from your website!

I know what you are thinking- OHHHHHH!  We should have a Relay bear!  Guess what?  If there is enough interest, Dina can make that happen!  Imagine a cute purple bear with a RFL logo on the foot!? EEK!  I want one!

The opportunities here are virtually endless.  If you have one, please comment below!  It doesn't get better than this ladies and gentleman.  Take a look at Noah's Art Workshop online, and you will be hooked to!  I'm already building my Christmas shopping list! I know I will get a warm fuzzy by buying a gift that also helps my favorite cause :)

With HOPE-
Cassi

February Facebook Relay For Life Challenge

Are you ready for an awesome 2014 Relay For Life season?  We are all fired up here in Custer County to finish the fight!  Share your love and passion about Relay by participating in Cancer Man's February Facebook Relay For Life challenge!  A Facebook challenge is a great way to get your Relay participants actively posting about your event on a daily basis.  I wrote this challenge to feature the best parts of Relay- when the posters friends see it, they should feel like they are missing out if they don't sign up (and hey, let's be honest- they are!)

Need a copy of the challenge to share or post on your Facebook wall?  Just Right click and save the image below!  Good luck!

UPDATE:  Your wish is my command!  You can find a March challenge here!

I Relay For Them.

Today is National Relay Kick Off Day.  In that spirit, I would like to start sharing some AMAZING examples of personalized Relay pages.  You have heard it over and over- personalize your page.  Why?  Well, it's simple really.  If someone clicks your fundraising link, and is captivated or inspired by what you are writing about, they are more likely to give you a donation.  I know it can seem scary, but you don't have to be an amazing author; just speak from your heart. 

You know, one of the biggest joys that comes with being an avid Relayer is the community of Relayers you meet along your journey.  I'm not just talking about people at your local event- but people you get to know from all over the country.  You have got to love modern technology- it is connecting those of us that bleed purple from all over the globe.  Whether it be through Pinterest, Facebook, YouTube, or blogs like this one.  We are sharing our stories, ideas, and passion like never before. The Relay story below comes from Denise Mortimore's Relay Page  Denise is the Event Chair for American Canyon's Relay For Life in California.  Denise and I got to know each other last year when I made some Relay tank tops for her and her girls.  I have to say I think American Canyon is pretty darn lucky to have her as a chair.  She brings fresh ideas, a fierce spirit, and has so much PASSION for Relay.  I see a lot of myself in her- no wonder I like her so much! 

Without further ado - one of my favorite Relay stories. 

My Reason to Relay
The first time my best friend asked me to participate in Relay For Life I didn't feel like it would be a good idea.  I did not know anyone that had cancer at the time.  It sounded fun and it sounded interesting, but I felt I had no right to be there, because I didn't know anyone with cancer.  My best friend told me she didn't know anyone that had cancer (mind you- she is a survivor) at the time either, but we both ended up signing up together.

Little did I know that my life was about to be drastically touched- drastically changed.  I learned that I wasn't just walking for those fighting cancer right then, but those that have fought and won, and those that have fought but lost their battle.  My heart was touched, and I knew I was going to walk with everything in me for my Grandmother.

In 2007 my Grandmother was diagnosed with Leukemia.  It was late on-set leukemia and it was a devastating diagnosis.  I was very close with my Grandma.  Watching her health decline to this disease was heart-wrenching.  She passed right before my oldest daughter turned one.  I miss her every single day and know she is by my side.  I just wish she was still with us.  I walk and walk and walk in her honor.

Last year I found out that not only will I be walking for my Grandma, Uncle, friends, and children of friends, but I was now going to be walking for my Dad.  He was the one that heard those awful words "you have cancer" and I remember the phone call like it was yesterday from my step-mom telling me "it is malignant".  I immediately started bawling.  You see, my dad is my world and the thought of watching his health decline was so scary. He was diagnosed with Stage 2 Prostate Cancer.  But, prostate cancer is slow growing and many (not all) men will die of other health related issues before they will of prostate cancer.   So okay.  I can be okay with this.  Make sure he does all his follow-ups, etc.  He is a stubborn man and I knew he was not going to let this cancer win.  Ever.

Then came another scary diagnosis.  He was having some health issues and kept going into the doctor trying to feel better.  Feeling that the problem was probably his gallbladder, they did an ultrasound.  I am so thankful they did.  There, inside his body, was a tumor the size of a grapefruit.  It appeared to have attached to the Vena Cava and things did NOT look good.  He was diagnosed with a neuroendocrine tumor.  An extremely rare tumor (Steve Jobs died from the same tumor) in that only .05% of malignancies will be this type of tumor.  That is only 1-2 people in 100,000.  The fact it appeared to be attached to the Vena Cava also made surgery scary and very difficult and we were warned that if it was attached, there would be nothing they could.  So the day of the surgery came.  We all sat in the waiting room on pins and needles.  Many many hours later they came out to tell us they got it all.  Even the part that was *just starting* to attach to the vena cava.  They said it was one of the most difficult surgeries of their entire career.  But they got it!  I walk with everything in me in his honor- he is a Survivor!!

I walk for an extremely courageous and beautiful little boy named Jared.  He is battling leukemia right now and is kicking some major cancer butt!  He has been through so much in his 3 short years on this planet but through it all?his infectious smile warms hearts and gives EVERYONE hope.  He is a Survivor!!

I walk for a friend of mine, someone with whom I was very close with that passed away from breast cancer.  Not only was she a friend, but she was my mentor to me.  I will never forget the phone call I received to tell me she had passed.  I can still remember exactly where I was and what I was doing.  I am walk in her honor.

My Uncle, the man I am named after, fought prostate cancer as well and won!  It was a long road for him but HE IS SURVIVING!  He is an inspiration to me, always has been.  I am walking for him.

One of my dearest friends, who is on my team with me, and the friend I talked about at the beginning is also a survivor.  Thyroid cancer.  I did not know her when she had cancer but I know her now and am honored to call her my best friend.  I walk with pride for her.  I walk with thankfulness that she fought this battle and I was able to meet her and have her in my life.

I am walking for one brave little girl, Rylie Cruz.  Her life ended way too soon from neuroblastoma.  Her courageous battle with this disease was an inspiration to many.  She touched my heart in so many ways.  NO child should ever have to deal with this disease!!!  Absolutely NO 3 year old should ever have to know what cancer is.  She is now one of Heaven's beautiful little angels.  I walk for her.

I walk for my two beautiful daughters ages 5 and 3 in the absolute hope that they NEVER have to know cancer on a personal level.  I pray they never have to know what it feels like to lose someone they love to it, and I pray they NEVER EVER have to deal with it in their own bodies.

I walk for my husband who I love more than words could ever express.  I pray and I walk in hopes that he NEVER has to deal with it in his own body.  Just the mere thought of him having to deal with it is terrifying.  In his career (firefighter), many men and women are diagnosed with and die from cancer.  I pray and I hope that he will never ever have to battle this.

I walk for my mom.

I walk for my step-dad.

I walk for my step-mom.

I walk for every single person in my life.

I walk for every single child.

I have various other family members and friends that have battled this disease and lost while others are surviving.  I am walking for every one of them.

For each person who has lost a loved one or who has been affected by this disease in some way...I am walking for you.

I am walking for all of our children.  I am walking for their future.

PLEASE support my efforts by making a donation or by joining my Relay For Life team. Together, we have the power to help create a world with less cancer and more birthdays!

Wouldn't it be wonderful for our children, grandchildren or great grandchildren to grow up in a world where there IS a cure for cancer?  I'm hoping to make that happen!  Are you?

_________________________________________________________

Powerful words, right?  Straight from the heart.  Denise is walking for you.

Moved, inspired?  Throw a little donation Denise's way.  and for goodness sakes, go personalize that page!

Have an awesome Relay story?  Post a link to your Relay page below!

<3 Cassi